for Seattle’s Premier Barbershop
If you’re a professional man who’s been to a barbershop recently, you’ve likely run into one of these problems: a long wait, a lousy booking experience, or a forgettable haircut.
Capelli’s Gentlemen’s Barbershop was looking to solve these problems by combining timeless quality and modern digital technology.
With two shops in Seattle and one in Los Angeles, Capelli’s wanted nothing less than to build a foundation for national expansion.
They turned to Rivet Hammer.
“I have this idea for wallet-less mobile
check-in and check-out.”
This was the first thing Capelli’s founder Bobby Heyer said when we sat down to talk.
“It should make booking an appointment incredibly easy and deliver a frictionless experience for our customer – busy professional men.”
Before he was done talking we were hooked. We knew it was a challenge we wanted to take on, because what Heyer was basically saying was that he wanted to reinvent the entire barbershop experience.
The Rivet Hammer team got to work. We built a custom software solution with a highly scalable back end to accommodate rapid customer and store growth.
The changes included:
To add virality to membership plans, we incorporated a system where members would receive two complimentary service gift cards with each membership. We designed the interface so that sending the gift card to a friend was easy and automatic.
The use of NFC beacons in retail has grown significantly in the past few years, primarily driven by in-store advertising. Rivet Hammer built Capelli’s beacon-tracking platform from the ground up using beacons from Roximity.
From the outset of this project, we believed in Bobby Heyer’s vision for the business and in the growth potential for Capelli’s. So much so that we decided to offset a portion of our fee in exchange for equity in the business.
This is a venture development model Rivet Hammer embraces as a way to align our goals with yours, and realize a higher return for all of us.